What is the biggest mistake a company makes when advertising their business or service? Trying to cram too much information into a :30 second commercial. It is really common to want to place everything about your goods and services within your ads, but the problem is you are wasting money with this approach. Here is why!
The average viewer will only remember 1, maybe 2 points from any commercial. Contrary to popular belief (sarcasm), viewers do not sit around with a pencil. So knowing this, your job should be to make sure you are guiding them properly to the ultimate goal of remembering your brand and “one” way to get in touch with you. It really is that simple.
What business category do you think is guilty of trying to place too much information into their advertisements?