“Hey I just tripped and fell on a great advertising campaign! Sweeeet…let me try to trip again. Wait, the second time, it actually just caused a bruise.” Let’s call this Accidental Advertising.
We can argue all day about what successful advertising is or isn’t. Your opinion about one piece of creative verses the other is just that. But what really matters when it comes to an advertising campaign? What is the most important thing? Well, RESULTS of course silly!
Obvious right. If that is the case, then why isn’t every advertising campaign successful.
These are only a couple of the many reasons as to why advertising campaigns don’t get real results. But if you’re telling yourself that these are obvious…AD FUNDAMENTALS so to speak…then let’s ask the question again. Why do advertising campaigns fail at all? Exactly! Ad Fundamentals are where every campaign has to start. Without them…you’re just getting LUCKY and I am sure that you can’t present LUCK as one of the reasons to work with you or your team. Can you imagine that…“Hey Mr. Customer, you should work with us because sometimes we get LUCKY!”
Good luck with that. (Get it…good luck with that? I apologize for that one.)