When I come up with an idea for a new client the first thing that I do is ask “What’s in it for me?” I am not referring to what type of money will this big idea net me, I am referring to me as a consumer of goods and services. Grabbing someone’s attention with something different or cute is not enough. The goal is to touch them emotionally by placing them inside the lifestyle that you are portraying. If they can relate…they will remember.
What do they need to remember? The Brand!
So the next time you are watching a commercial, ask this question. What’s in it for me? Hopefully we’ve got an answer for you.