Why Do We Work So Hard? For What? Ummm…A Cadillac?
I LOVE Cadillacs! Does that make me an OLD SOUL? Or am I just OLD? Well maybe, but I must say that I am VERY impressed with their new campaign for the new Cadillac ELR. Oh, and I want one! YEP…but I digress. Take a look at how Cadillac is moving their brand forward. I think you will find it obvious WHO they are going after. Enjoy the two commercials below, watch all of them and then tell me what you think about the new brand upgrade, the new logo and the overall approach to selling YOU a Cadillac in 2014.
2 comments on “Why Do We Work So Hard? For What? Ummm…A Cadillac?”
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This entry was posted on February 11, 2014 by PhillipDeems in Advertising, Brand, Change and tagged Advertising, Brand Strategy, Cadillac Commercials, I'm Your Ad Guy, Phillip Deems.Shortlink
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I had not seen those yet. Very cool commercials. The new logo doesn’t wow me though.
I LOVE their ad that is running now during the Olympics. It talks about all the great businesses that started in a garage, amazon, dell, etc and then says something like all good things come from a garage and then the caddy drives out. So awesome! I don’t know if that’s the one you have embedded here in your post but it really does capture a younger demo. You’re right , either I’m getting old or Cadillac is getting young! (And memtally i am 25;) ain’t getting old!